There are winners and losers in any downturn and there is already talk of how debt collection agencies, voice over internet protocol (VOIP) providers and on-line porn/MMO's/virtual worlds are enjoying an upturn in fortunes as the service culture shifts to adapt to the times.
After a number of false starts mobile is shaping up as an exciting medium for advertising.
Simon Andrews, Mindshare's Digital Chief Strategy Officer, looks at why brands should
embrace this new medium and how they can start to learn what works and what doesn't.
Data, to many organisations, is a blessing and a curse creating both the opportunity for more effective business practices and the headache of how to collect, organise and drive action from it.
Technological advancements in
communications have changed the landscape of the industry. Peter Tortorici looks at how
brands must evolve their messages to create branded entertainment to stimulate and engage
the latest generation of consumers.
All businesses need strategies to
help with decision making. But
in this fast-paced world strategic
thinking has to adapt to keep
advertisers ahead of the game.
Marco Rimini assesses which
types of strategies are best
placed to guide brands in this
new media world and gives
pointers so companies can
ensure they are on the right
track.
Globalisation means increasing
numbers of Indians are working
late into the night to serve the
developed economies. Many of
them are extremely attractive
for advertisers: young and
educated, with large disposable
incomes. Yet their unusual
lifestyles make them diffi cult to
reach.
Manish Aggarwal explains how
advertisers can learn from the
challenge that night workers
have posed Indian marketers.
Assembling and analysing the most relevant data swiftly and effectively can be a daunting task for marketers, especially when planning campaigns that
straddle a range of traditional and emerging communications channels, as well as markets. James Chadwick introduces a fresh approach that has harnessed the power of a global organisation to draw up comparisons of channels across
various Asian markets based on the simple question: What can I buy for US$1,000?
The Upside of Down - Companies that Beat Recession
Time to embrace mobile advertising
Your guide to profit- Insights through Analytics
The Future of Branded Content
The future of strategic thinking in marketing communications
Nightlife in the Sunshine sector
How To Spend a thousand dollars in Asia