Våra åsikter

• 16/03/2010 Gold rush: Brand owners beware. It’s time to take stock before chasing fool’s gold at the London 2012 Olympics

  The Olympics is one of the world’s most popular sporting events, but it’s also the most regulated. So, brand owners wanting to reach this lucrative audience need to tread carefully as they start planning for the next Summer Games.

• 17/02/2010 MEDIA 2015 The Future of Media

  The past decade has been one of unmatched media change. Big-name media companies have come under consolidated ownership only to have their distribution and content rivaled by upstarts and user-generated content. Consumers have come to rely on multiple sources and are more active participants in their media consumption than ever before. The number of people online has ballooned and the advent of web-enabled mobile devices has brought portability to the Internet.

• 18/01/2010 Foursquare: Phenomenon or Fad

  If 2009 was the year of Twitter, 2010 looks set to be the year foursquare steals that crown. Described as a location based social networking service, it makes use of a number of the technological and cultural shifts of the last few years, including the rise of the mobile web, the added functionality that GPS and smartphone apps have brought, and our increasing happiness to share data about ourselves. To encourage interaction, users earn points by ‘checking in’ at various locations, with points resulting in badges: thus, you can become the ‘Mayor’ of your local cafe or cinema.

• 16/12/2009 Twitter and Sport

  Social networks serve as digital extensions, not only of pre and post match pub discussion, but also of home stadia - bringing disparate fans together under the common cause. More than ever teams are becoming global entities, not confined to one geographic area, and we see global rights owners like the NFL (1,350,446 followers) and NBA (1,602,360 followers) using utilities like Twitter to give fans a platform to express themselves in a NFL and NBA-friendly environment.

• 09/11/2009 Predictions for 2010

  We’ve nearly weathered the 2009 storm, and while it hasn’t been smooth sailing digital has to some extent been the eye of the hurricane. While display has been a bit flat, we’re still seeing decent growth in Search and Social Marketing. So what will 2010 bring? Gazing into my iPhone crystal ball app (hint) here are a few predictions...

• 17/09/2009 Product Placement - A change but not a revolution

  You may well have seen media coverage regarding the possible lifting of the restrictions on paid-for product placement on UK television. This has been triggered by speculation around (and leaks from) the contents of a speech tonight at the Royal Television Society in Cambridge to be made by Ben Bradshaw, Secretary of State for Culture, Media and Sport. It seems likely that he will endorse the principle of paid-for placement and announce a period of consultation. That means it could well happen, but the details will be thrashed out in the parliamentary process.

• 16/02/2009 Mindshare rings the changes in mobile across Asia Pacific

  Mindshare has teamed with Marketing magazine in Asia to create the definitive guide to mobile marketing. The supplement defines major innovations in the sector and helps clients to best use mobile to reach their target audience.