Våra åsikter

• 17/12/2007 What does 2008 hold for digital?

  Norm Johnston, CEO MindShare Interaction EMEA comments on the opportunities that video on the web present and the demise of the '10k' spot. He also explores the threat that a potential crash could bring to the industry.

• 05/10/2007 India: Een ingewikkelde markt met immens veel potentie

  Ragothaman Gowthaman van MindShare India schrijft over de hevige veranderingen en mogelijke escalaties binnen hun media markt .

• 10/07/2007 Social Networks are rewiring the concept of friendship

  Simon Andrews comments on the new way people are making and keeping friends. 'We believe that the very concept of friendship is being rewired through social networks and whilst the major players in social networks (MySpace, Facebook, Bebo etc) favour the young right now we expect this phenomena to spread to other audiences – for example LinkedIn operates as a sort of social network for business people, with over 8 million users worldwide.'

• 30/06/2007 Advertisers losing out on big game potential

  Jamie Lord, Director Marketing and Business Development, Asia Pacific writes to the Editor of Media Magazine about the gaming industry and the prediction that advertisers will start playing seriously within five years.

• 07/06/2007 Lönsamt mäta medieinvestering

  Varje år investerar Sveriges stora medieköpare marknadsföringsmiljarder utan att veta om pengarna verkligen ger effekt. Det beror på att få gör en ordentlig analys av hur mycket de får tillbaka av varje krona som har satsats i medieinvesteringar. Läs mer på länken.

• 15/04/2007 Local TV Broadcasters Chided for Media Measurement Quality

  In remarks to last week's Television Bureau of Advertising's Annual Marketing Conference, Irwin Gotlieb, the global CEO of Group M, said: 'The bad news is we still have in local broadcasting one of the worst media measurement (systems) that exists in the business. The fact that we have two-thirds-plus of our markets still on diaries is just unacceptable.'

• 13/04/2007 Death of a Media Agency

  The new-media economy is blurring the line between content and advertising, forcing marketing agencies of all colours to rethink their business model. 'We must change or die', GroupM's Nick Emery says.

• 04/04/2007 Royal Mail Industry Evaluation Study

  The Integrated Communications Planning process five years on – a marketing community perspective. This Evaluation Study by Alan Wilson and Arvind Kapavarapu, MindShare ATG was commissioned by Royal Mail to understand how the Marketing Community approaches communications planning and where Direct Mail fits within that process.

• 01/03/2007 Korea: The World's Digital Nexus

  Ashutosh Srivastava, MindShare Asia Pacific discusses the new media hybrids. 'Asia Pacific is familiar with new transitions cultural, political and economic. Now the region’s advertising and media planning industries are headed for a dizzy half decade boosted by economic and advertising growth.'

• 27/02/2007 Internet reshapes role of media buyers

  The Wall Street Journal talks to GroupM's Irwin Gotlieb about a proposal to open the ad sales marketplace.

• 03/01/2007 And the tail wagged

  Bharadwaj Ramesh, National Tactical Planning Director, MindShare China writes about Google and the destruction of the media agency. This paper was given a 'Merit' award in the 2006 Atticus Awards. These awards honour original thinking in communications services by people in WPP companies.

• 01/01/2007 Brave New World of Branded Utility

  Simon Andrews, Digital Chief Strategy Officer, MindShare Interaction talks about the brave new world of branded utility and how the underlying principle of good advertising is interaction.