Facebook Real-Time Ads

Beginning in March, Facebook has started testing ‘Real-Time’ advertising with 1% of its user base; if you do the math that’s a survey of 6M people. Users are immediately served relevant messages based what they post to their profiles. Desperately in need of a Starbucks Latte? Excited to be a first time home buyer? Just finished delivering your second child? You might just be one click away from a deal, furniture store around the corner, or book about raising multiple children.

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