Product Placement - A change but not a revolution

You may well have seen media coverage regarding the possible lifting of the restrictions on paid-for product placement on UK television. This has been triggered by speculation around (and leaks from) the contents of a speech tonight at the Royal Television Society in Cambridge to be made by Ben Bradshaw, Secretary of State for Culture, Media and Sport. It seems likely that he will endorse the principle of paid-for placement and announce a period of consultation. That means it could well happen, but the details will be thrashed out in the parliamentary process.

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Invention är Mindshares avdelning för kreativa lösningar oberoende av medieslag.

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