Twitter and Sport

Social networks serve as digital extensions, not only of pre and post match pub discussion, but also of home stadia - bringing disparate fans together under the common cause. More than ever teams are becoming global entities, not confined to one geographic area, and we see global rights owners like the NFL (1,350,446 followers) and NBA (1,602,360 followers) using utilities like Twitter to give fans a platform to express themselves in a NFL and NBA-friendly environment.

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