Local TV Broadcasters Chided for Media Measurement Quality

In remarks to last week's Television Bureau of Advertising's Annual Marketing Conference, Irwin Gotlieb, the global CEO of Group M, said: 'The bad news is we still have in local broadcasting one of the worst media measurement (systems) that exists in the business. The fact that we have two-thirds-plus of our markets still on diaries is just unacceptable.'

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TV, Nordamerika, Statliga verk, Media

Context

Enligt Mediebyråbarometern ökade tv-investeringarna med oväntade 23,5 procent jan-nov 2010.

Media : TV

Melodifestivalen är utan tvekan en stark tittarmagnet. Finalen 2009 sågs av 3,5 miljoner bänkade svenskar.

Sektor : Media

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