Tillsammans med Scholz & Friends skapade Mindshare en mycket lyckad lokal anpassning av Nikes globala kampanj "Men vs Women". Försäljningen ökade med så mycket som 70%.
The Integrated Communications Planning process five years on – a marketing community perspective. This Evaluation Study by Alan Wilson and Arvind Kapavarapu, MindShare ATG was commissioned by Royal Mail to understand how the Marketing Community approaches communications planning and where Direct Mail fits within that process.
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