Norm Johnston, CEO MindShare Interaction EMEA comments on the opportunities that video on the web present and the demise of the '10k' spot. He also explores the threat that a potential crash could bring to the industry.
Varje år investerar Sveriges stora medieköpare marknadsföringsmiljarder utan att veta om pengarna verkligen ger effekt. Det beror på att få gör en ordentlig analys av hur mycket de får tillbaka av varje krona som har satsats i medieinvesteringar. Läs mer på länken.
In remarks to last week's Television Bureau of Advertising's Annual Marketing Conference, Irwin Gotlieb, the global CEO of Group M, said: 'The bad news is we still have in local broadcasting one of the worst media measurement (systems) that exists in the business. The fact that we have two-thirds-plus of our markets still on diaries is just unacceptable.'
Ashutosh Srivastava, MindShare Asia Pacific discusses the new media hybrids. 'Asia Pacific is familiar with new transitions cultural, political and economic. Now the region’s advertising and media planning industries are headed for a dizzy half decade boosted by economic and advertising growth.'
The new-media economy is blurring the line between content and advertising, forcing marketing agencies of all colours to rethink their business model. 'We must change or die', GroupM's Nick Emery says.
Simon Andrews comments on the new way people are making and keeping friends. 'We believe that the very concept of friendship is being rewired through social networks and whilst the major players in social networks (MySpace, Facebook, Bebo etc) favour the young right now we expect this phenomena to spread to other audiences – for example LinkedIn operates as a sort of social network for business people, with over 8 million users worldwide.'
Data, to many organisations, is a blessing and a curse creating both the opportunity for more effective business practices and the headache of how to collect, organise and drive action from it.
What does 2008 hold for digital?
Lönsamt mäta medieinvestering
Local TV Broadcasters Chided for Media Measurement Quality
Korea: The World's Digital Nexus
Death of a Media Agency
Social Networks are rewiring the concept of friendship
Your guide to profit- Insights through Analytics 