Thomas Watson, IBMs styrelseordförande 1943 förutspådde att det sannolikt bara skulle finnas en marknad för fem datorer i världen. IBM är nu det företag som har flest patent registrerade i USA.
Simon Andrews comments on the new way people are making and keeping friends. 'We believe that the very concept of friendship is being rewired through social networks and whilst the major players in social networks (MySpace, Facebook, Bebo etc) favour the young right now we expect this phenomena to spread to other audiences – for example LinkedIn operates as a sort of social network for business people, with over 8 million users worldwide.'
Technological advancements in
communications have changed the landscape of the industry. Peter Tortorici looks at how
brands must evolve their messages to create branded entertainment to stimulate and engage
the latest generation of consumers.
Social Networks are rewiring the concept of friendship
The Future of Branded Content 